3 Trending Topics Summarized – 12 Nov 18
From Google machine learning to nano influencer.
Google Ads implements Machine Learning – Web
(Image: Google Responsive Results and Auto ads)
Google has implemented machine learning in different parts of its products. Recently, Google started using machine learning for its advertising. With machine learning’s responsive ads, advertisers would save a lot of time and money.
Manually testing different combinations of ad titles and descriptions can take up a lot of time and money. You may miss the perfect combinations and fail to create an ad that is relevant for your audience. Responsive ads handle this automatically.
With machine learning, it will track the results of ads created from a mix of 4 description lines and 15 titles. Once it finds the ad mix with the best performance, it will display that one to the audience.
MacBook Air comeback: Finally MacBook Air is getting an upgrade – Technology
(Image: New Ultra thin light weight MacBook Air 2018)
The new MacBook Air 2018 is one of the major redesigns of the Mac series. MacBook Air is supposed to the cheapest MacBook and MacBook Air 2018 is certainty keeping the promise. At the moment it is priced at $1199, which is $200 more expensive than the last MacBook Air.
Just like the iPad Pro, MacBook 2018 seems to aim for creative professionals. Its design is quite similar to MacBook Pro, except for Touch ID on the new MacBook Air. It is quite a bit smaller, both in length and width compared to the old MacBook Air.
It weighs less as well, weighing only 1.25 Kg (2.75 LB), it is 113 grams (.25 LB) lighter than the last MacBook Air.
Nano influencers: The next big marketing strategy – Web
(Image: Nano Influencer with high community engagement)
A nano influencer is someone with less than 10,000 followers on social media. There are numerous reasons why they are useful. First, consumers are more likely to follow recommendations from nano influencers. This is because there is higher community engagement and deemed more trustworthy as they are less likely to be sellouts.
Secondly, they produce engaging and relatable content. With higher community engagement, it means their audience would have similar interests as the nano influencer.
Lastly, they are more cost effective and easier to contact. Unlike bigger influencers, who have managers you have to deal with, you deal directly with nano influencers.