visit http://www.sofakenews.com/ (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we may collect certain information about your device, including information
about your web browser, IP address, time zone, and some of the cookies that are installed on your
device to improve your browsing experience.
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an
anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser
type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how
you browse the Site.
These are collected and analysed by Google Analytics.
Additionally, your personal information, such as, your username, name, address, telephone number, and
email will be used if necessary. We refer to this information as “User Information.”
Information and User Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the User Information that we collect generally to prevent fraud and screen behaviours not inline with the Site policy.
Additionally, we use this User Information to:
– Communicate with you;
– To process the registration;
– Screen for potential risk or fraud; and
– When in line with the preferences you have shared with us, provide you with information or
advertising relating to our or our partner’s products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in
particular, your IP address), and more generally to improve and optimize our Site (for example, by
generating analytics about how our customers browse and interact with the Site, and to assess the
success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your User Information with our third-party payment processor, Google Analytics and AdWords, to help us
understand how our customers use the Site–you can read more about how Google uses your
Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out
of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations,
to respond to a subpoena, search warrant or other lawful request for information we receive, or to
otherwise protect our rights.
As described above, we may use your Personal Information to provide you with related
advertisements or marketing communications we believe may be of interest to you. For more
information about how related advertising works, you can visit the Network Advertising Initiative’s
(“NAI”) educational page at http://www.networkadvertising.org/understanding-onlineadvertising/how-does-it-work.
You can opt out of related advertising by sending us an email at: [email protected]
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not
Track signal from your browser. It depends on the third-party whether to track and store your data.
If you are a European resident, you have the right to access personal information we hold about you
and to ask that your personal information be corrected, updated, or deleted. If you would like to
exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information to pursue our legitimate business interests listed above. Please note that your
information may be transferred outside of Europe, including to China and the United States.
When you register through the Site, we will maintain your Personal Information for our
records until either: No activity for 10 years, or when you ask us to delete this information. E-mail us at: [email protected]
The Site is not intended for individuals under the age of 18 to register.
practices or for other operational, legal or regulatory reasons.
For more information about our privacy practices, if you have questions, or if you would like to make
a complaint, please contact us by e-mail at [email protected],